Digital & Marketing Technology Manager

Salary: £55,000 + Bonus
Location: London (Hybrid – 2 days per week in the office)
Job Type: Full-time | Permanent
Company: Hanson Wade Group

Hanson Wade Group is looking for an experienced Digital & Marketing Technology Manager to own and optimise our digital marketing systems and websites.

We are a growing business information company delivering industry‑leading conferences across Life Sciences, HR, and Construction. We use technology and data, including AI-driven tools, to scale performance and improve customer experience.

Sitting within our Technology Team and reporting to the Group Director of Technology, the Digital & Marketing Technology Manager will own the technical performance, integration and optimisation of our digital platforms and marketing systems.

You will work closely with Marketing, Corporate Brand, Database, Infrastructure and Salesforce teams, ensuring our digital channels run smoothly, integrate effectively, and provide an exceptional customer experience.

You will also drive improvements in marketing automation, data flows, analytics, and performance tracking, ensuring all activity is insight‑driven, efficient, and aligned with our organisational goals.

The role will give the right candidate the opportunity to shape the group-wide digital platform roadmap alongside high autonomy with a direct impact on our revenue and customer experience.

Website & Digital Platform Management

• Act as the technical owner for digital platforms and marketing systems, defining standards and best practice.

• Manage and optimise Hanson Wade Group websites, domains, and digital platforms including Event Engine (WordPress), Google Marketing Suite, and Events case.

• Own SEO strategy, discoverability and performance optimisation.

• Use data and insights to improve website UX, accessibility, and conversion performance.

Systems, Integrations & Automation

• Implement, administer and enhance marketing systems and integrations (Google Marketing Suite, automation tools, Salesforce).

• Lead system integrations, API connections, data mapping, process design, business rules, and system testing.

• Identify and implement AI-powered tools and capabilities (e.g. content generation, analytics, automation) to improve marketing performance and customer experience.

• Ensure digital channels meet GDPR and PCIDSS compliance standards.

Data, Insight & Reporting

• Analyse and report on marketing performance data, customer behaviour, and digital engagement using Google Analytics and Power BI.

• Provide actionable recommendations to improve traffic, lead generation, and digital experience.

• Support the Insight team with preparation and presentation of key KPIs and marketing performance metrics.

Collaboration, Support & Continuous Improvement

• Help business users in evaluating digital processes, identifying improvements, and optimising workflows.

• Train and support Marketing and Sales teams on digital platforms and best practices.

• Partner with Customer Delivery teams to develop customer feedback systems and improve customer data insight.

• Demonstrable, hands‑on experience in B2B digital marketing technology, with a strong focus on backend systems.

• Experience with Google Marketing Platform (GA4, Google Ads, GTM etc.).

• Strong proficiency in HTML, CSS, responsive design, accessibility, UX, and SEO.

• Experience managing WordPress sites.

• Understanding of customer journeys, user stories, user testing, and CRM systems.

• Excellent analytical skills and confidence interpreting and presenting data-driven insights.

• Knowledge of WCAG accessibility guidelines and strong overall IT literacy.

• Understanding of email automation, lead nurturing, and content integration best practices.

• Excellent verbal and written communication skills.

• Ability to manage multiple projects and work cross-functionally without losing sight of core objectives.

• Experience supporting the scaling of marketing technology within a B2B environment (desirable).