Marketing Technology Manager (Web & Digital Systems)

Salary: £55,000 + Bonus
Location: London (Hybrid – 2 days per week in the office)
Job Type: Full-time | Permanent
Company: Hanson Wade

Hanson Wade is looking for an experienced Digital Marketing Technologist to support, optimise, and enhance our digital marketing systems, platforms, and websites.

We are a fast‑growing business information company delivering industry‑leading conferences and digital products across the Life Sciences, HR, and Construction sectors. We accelerate business performance globally—and internally, we’re a tech‑enabled organisation that leverages smart systems to scale effectively.

Sitting within our Technology Team and reporting to the Group Director of Technology, the Digital Marketing Technologist will take ownership of the technical implementation, optimisation, and operational efficiency of our marketing websites and wider digital ecosystem.

You will work closely with Marketing, Corporate Brand, Database, Infrastructure and Salesforce teams, ensuring our digital channels run smoothly, integrate effectively, and provide an exceptional customer experience.

You will also support improvements in marketing automation, data flows, analytics, and performance tracking, ensuring all activity is insight‑driven, efficient, and aligned with our organisational goals.

Website & Digital Platform Management

• Manage and optimise Hanson Wade websites, domains, and digital platforms including Event Engine (WordPress), Google Marketing Suite, and Event Case.

• Ensure strong SEO, discoverability and adoption of the latest search technologies.

• Use data and insights to improve website UX, accessibility, and conversion performance.

Systems, Integrations & Automation

• Implement, administer and enhance marketing systems and integrations (Google Marketing Suite, automation tools, Salesforce).

• Lead system integrations, API connections, data mapping, process design, business rules, and system testing.

• Ensure digital channels meet GDPR and PCIDSS compliance standards.

Data, Insight & Reporting

• Analyse and report on marketing performance data, customer behaviour, and digital engagement using Google Analytics and Power BI.

• Provide actionable recommendations to improve traffic, lead generation, and digital experience.

• Support the Insight team with preparation and presentation of key KPIs and marketing performance metrics.

Collaboration, Support & Continuous Improvement

• Support business users in evaluating digital processes, identifying improvements, and optimising workflows.

• Train and support Marketing and Sales teams on digital platforms and best practices.

• Partner with Customer Delivery teams to develop customer feedback systems and improve customer data insight.

• Demonstrable, hands‑on experience in B2B digital marketing technology, with a strong focus on backend systems.

• Experience with Google Marketing Platform (GA4, Google Ads, GTM etc.).

• Strong proficiency in HTML, CSS, responsive design, accessibility, UX, and SEO.

• Experience managing WordPress sites.

• Understanding of customer journeys, user stories, user testing, and CRM systems.

• Excellent analytical skills and confidence interpreting and presenting data-driven insights.

• Knowledge of WCAG accessibility guidelines and strong overall IT literacy.

• Understanding of email automation, lead nurturing, and content integration best practices.

• Excellent verbal and written communication skills.

• Ability to manage multiple projects and work cross-functionally without losing sight of core objectives.

• Experience supporting the scaling of marketing technology within a B2B environment (desirable).