We are looking for an experience marketer to join our team for a 1-year maternity cover. You will be working on Searchlight, a subscription-based business information product that nurtures year-round online communities within the HR function across different industries.

You will create and deliver the marketing strategy for Searchlight and execute creative multichannel marketing campaigns, and utilize the full marketing mix to exceed lead generation, conversion, and revenue targets.

Responsibilities: 

Campaign Development & Execution:

• Managing Searchlight’s marketing strategy to ensure that we target new members, retain our current members, and grow their lifetime value.
• Develop and implement dynamic and creative marketing campaigns from ideation to execution.
• Effective email marketing, copy writing, data segmentation and use through our email automation platform.
• Manage and utilize the content created by our networks from our Delivery team for lead generation.
• Autonomy over marketing budget allocation for each network.
• Create and oversee all marketing materials, from website banners to product brochures.

Digital Presence:

• Manage and innovate the Searchlight network websites.
• Define and deliver an engaging social media strategy across LinkedIn and Twitter.
• Experiment with organic and paid acquisition channels, including content creation, content curation, Google Ads campaigns and LinkedIn Ads campaigns.
• Leverage affiliate marketing through our network members, strategy advisors, sponsors, media partners and associations.

Performance & Customer Analysis:

• Evaluate campaign performance against KPIs and use insights to drive improvements.
• Engage in project meetings to update the Searchlight team with progress of marketing activities and reporting on performance that will elicit positive campaign outcomes.

Collaboration:

• Enhance brand visibility by working closely with stakeholders across Hanson Wade Group’s product offerings, including Beacon and Conferences.
• Collaborate closely with the Divisional Head of Marketing to elevate marketing standards and best practice.

Knowledge, Skills & Abilities:

• Displays consistently high attention-to-detail with minimal feedback required
• Able to juggle conflicting priorities and manage stakeholders
• Proactively provides optimised feedback, shares information positively, welcomes views of others, and is confident presenting to small groups
• Collaborates effectively with Searchlight project team
• Generates alternative solutions when solving problems, proactively addresses challenges on campaigns, and asks the right questions
• Thinks flexibly, and remains calm when facing changing circumstances
• Demonstrates can-do attitude, resilience and initiative
• Makes consistently good commercial decisions and demonstrates a level of autonomy in decision-making
• Influences the marketing strategy and autonomously executes the marketing plan with consistent results across networks, able to provide analytical insight into numbers with corresponding actions, and communicates the "why"
• Demonstrates continuous improvement mentality on campaigns and personal effectiveness
• Aware of own feelings and behavioural style, recognises they may be different to those of others, and mitigates against personal weaknesses
• Understands and articulates our company, division, and department missions
• Embodies our cultural values and nurtures them in others

Education & Experience:

• 2.1 or above degree in any subject
• Minimum 2 years’ experience in Account-Based Marketing
• Proficient at creating and updating website on platforms such as WordPress
• Experience using marketing automation platforms such as Marketo, Hubspot, Parot, Marketing Cloud etc
• Proficiency with Microsoft Office 365

Desirable Experience:

• Experience with Marketo (marketing automation platform) and Salesforce (CRM)
• Hands-on experience with Google Analytics, Google Tag Manager and Google Search Console
• Additional marketing qualifications or online courses
• A self-starter with experience in a start-up environment

Why Choose Us?

• We offer well-being bonuses such as a personal learning budget, mindfulness sessions in the office, employee assistance programme and well-being champions
• Private health and life insurance
• Hybrid working arrangement – 1/2 days a week in the office
• A range of different social clubs such as, book club, parents support network, five-a-side, chess club and more…
• 1 extra day of annual leave each year, up to 30 days of annual leave (not including public holidays)
• Access to our Wader Hub benefits platform which include, retail, gym, hospitality, and wellness discounts
• Volunteer day (we offer all our employees the chance to take a day on us to get out there and do some good!)
• Monthly awards and social events (we’re talking sports days, karaoke nights, theatre trips, cooking courses, you name it!)
• Sabbatical options after 2 and 5 years
• Opportunities for professional education sponsorship
• Access to individual career coaching to develop your career from day one

Please note: we cannot provide sponsorship for this role.

Please note: this is a fixed term contract