We have an exciting opportunity to join our fast paced data subscription team as a Beacon Marketing Manager. This is a temporary role for maternity cover on a 9 month FTC, with the possibility of further opportunities. The role looks after the end-to-end marketing of the Beacon Advanced Therapies datasets, including lead generation, content/campaign strategy, content creation, product marketing and reporting. You will own the marketing plan and implement activity with your direct report – ensuring our commercial objectives are met.

About the Role

As the Marketing Manager, you will be responsible for the planning, execution, and measurement of strategic and tactical activities for 4 products alongside product marketing and managing and developing a direct report. You will be required to provide oversight of the marketing operations that goes into executing those activities to the marketing, sales, research operations, and product teams when and where necessary. You’ll be working with the wider Beacon team to:

• Support the Director of Beacon Marketing to ensure that the marketing strategy is implemented through campaign and planning across the year to support our commercial objectives and build and nurture our sales pipeline, including automation and reporting – with a digital first approach.
• Direct line management of team members to ensure marketing operations and campaign execution run smoothly.
• Planning, developing, and producing content marketing ranging from infographics, reports, content series, anything creative and relevant, for delivery to our customers in collaboration with our sales and research teams.
• Working cross functionally with sales, research, product and Hanson Wade event teams to maximise commercial opportunities, drive brand awareness and wider business success.
• Setting and managing budgets for campaigns and allocating spend accordingly per campaign and channel.
• Working closely with the sales development representative (SDR) team and account managers to enable targeted marketing campaigns via market insight and understanding of what prospects want to know.
• Developing robust segmentation and targeting tactics tailored to the marketing campaign goals and objectives.
• Reporting on marketing influence and attribution for marketing to inform the wider business on market activity and pivots to marketing campaigns based on market trends.
• Identify and embed new marketing approaches, channels and content mediums to leverage opportunities.
• Managing external agencies and third parties for the deliverables of the marketing department.
• Scoping out resource needs and allocations towards marketing campaigns and identify gaps, issues, or bottlenecks in delivery.
• Identify additional needs for the marketing team in order to scale up and improve operations.

Skills and Behaviours

Required:

• Experience in a subscription, SaaS, or services marketing role
• Line management experience
• Track record of successfully running marketing campaigns and tracking ROI
• Effective time management and prioritisation of short and long-term projects
• Strong communication skills, both verbal and written
• Excellent copywriting and proofing skills
• Email and nurture campaign experience
• Able to adopt a collaborative approach with different departments
• Has a basic understanding of in-product marketing
• Enthused about driving commercial results

Desirable:

• Has experience in the life sciences industry
• Relevant Masters Level Degree
• Marketo, Salesforce will be better than LinkedIn Sales Nav

What we Offer:

• The opportunity to join a fast paced and growing business with global reach
• A chance to make your mark with the freedom to be creative and truly own the marketing strategy and campaigns
• Flexible working including one mandated day in the office per week
• A positive, transparent, and inclusive working environment
• The chance to join a professional, friendly and social company, with access to multiple in-house clubs including board game enthusiasts and theatre-lovers, alongside wellbeing initiatives such as a weekly yoga session in the office and free fruit on Wednesdays

Why Choose us?

• Beacon is part of Hanson Wade; one of the top 100 fastest growing SMEs in the UK and our company culture is truly phenomenal!
• We specialise in creating disruptive information products drawn from the collective experience of leading scientists. Our data services are highly regarded by the world’s biggest drug developers including Merck, AstraZeneca, Abbvie, Genentech and many, many more.
• Beacon and Hanson Wade are proud to be an equal opportunities employer
• Market leading employee wellbeing, training, and career progression opportunities would be hard to beat elsewhere
• Friendly and positive work environment, with epic parties, and great social opportunities.

Salary £45,000